The challenge: the existing website lacked pertinent information about the services offered, contact information was difficult to find, call to action was unclear. In addition, it lacked visual appeal.
The design process:
The design process:
1. Evaluate existing design utilizing usabililty heuristics
2. Sketch new layout with prioritization of key elements
3. Wireframe new layout
4. Review with client and update based on feedback
5. High fidelity design iterations with client
6. Obtain user feedback
7. Deploy
8. Measure success (Google Analytics, Registration, Purchases)
9. Iterate design
2. Sketch new layout with prioritization of key elements
3. Wireframe new layout
4. Review with client and update based on feedback
5. High fidelity design iterations with client
6. Obtain user feedback
7. Deploy
8. Measure success (Google Analytics, Registration, Purchases)
9. Iterate design
Before Redesign:
Home page
After Redesign:
Home page
Before Redesign:
Internal page
After Redesign:
Internal page
Design Artifacts
Initial Markup:
Outline of layout changes
Preliminary High Fidelilty Design:
